You might have noticed that I changed the design of this site a month or so ago. As part of the process, I also eliminated advertising.
That’s the culmination of a transformation that’s been going on since last year, when I removed the Google Analytics code from this site. I shut down my Google AdSense account and removed the code serving ads from the network I was previously part of.
With those changes, there are no longer any web trackers on this site. I do have the Stats widget (part of the WordPress Jetpack add-in), which counts site visitors and helps me determine which posts are most popular and which search terms visitors used when coming here via search engines. It doesn’t gather any additional information about visitors, as far as I know.
I have nothing but respect for the people who run my former ad network, Federated Media. They’re professionals of the first order.
The advertising industry, on the other hand, seems to be engaged in a race to the bottom. I finally got tired of ugly, misleading ads, which in turn were accompanied by tracking code that aggressively monitors your movements on the web.
So for now, at least, this site is free. If you want to support my work, I hope you’ll buy my books. I occasionally also recommend products here, from online merchants I trust. Those recommendations might include affiliate links. If they do, I include a disclosure as part of the post. (The link to Amazon.com at the beginning of this paragraph is an affiliate link, in fact.)
Ad-supported business models are becoming increasingly less tenable for small publishers like me. And the advertising industry is getting worse, much worse, in the way it tracks us.
I don’t have any answers for fixing the Internet. But at least in this one small plot of online real estate, I can make a statement.