Ed Bott's Windows Expertise

Wired News published a horrible story this morning. In Hide Your IPod, Here Comes Bill, author Leander Kahney writes:

To the growing frustration and annoyance of Microsoft’s management, Apple Computer’s iPod is wildly popular among Microsoft’s workers.

Now read the story. Read it carefully. (I’ll wait.) Note that the entire thing is based on an interview with one “high-level [Microsoft] manager who asked to remain anonymous.” From this one source, we are able to calculate with confidence that 16,000 employees at Microsoft’s Redmond campus own iPods and that management is ready to send teams of security guards out to locate anyone wearing white earbuds and send them to a re-education camp.

Well, having spent a fair amount of time around Microsoft’s campus, I can tell you that this story is mostly … what’s the word I’m looking for here? Ah yes, bullshit. I have no doubt that lots of Microsoft employees own iPods. But taking an offhand remark from an unknown source (who may or may not have a hidden agenda and who may or may not know what he’s talking about) and extrapolating it to the entire campus is just silly.

I’m fairly certain that senior management at Microsoft would rather that all Microsoft employees used something other than an iPod, which is why the Windows Media team is working so hard to come up with devices that could compete with the iPod and be called something like, I don’t know, “insanely great.”

One thing they teach you in Journalism 101 is that when you have a single anonymous source, you don’t have a story. That’s still true. When you’re covering a subject outside your normal beat (which appears to be Cupertino for this reporter), you can’t just talk to one person. And if you’re going to quote a post from Scoble’s blog, why not actually, you know, talk to Scoble, who actually publishes his cell phone number right there on his highly trafficked site?

Sloppy, sloppy, sloppy.

Update: Paul Thurrott read the Wired News story and had the same reaction I did: “Hide The Truth, Here Comes Leander Kahney.” Meanwhile, Scoble says he declined Leander Kahney’s request for an interview. And a pseudonymous Slashdotter takes note of my remarks about not publishing a story based on a single anonymous source and comments, “Well, you’ll never get a job at CBS with THAT attitude, young man!” Heh.

Update 2: The Seattle P-I Microsoft Blog has a nice round-up of commentary on this story.

Update 3: Don’t miss Leander Kahney’s comments. He thinks Mac fans are “paranoid” and “defensive.” Imagine that…

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