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Mark Stephens, the PBS pundit who goes by the pseudonym Robert X. Cringely, is modestly famous for his bomb-throwing anti-Microsoft screeds. He’s also famous for being flat-out wrong, often, even when it comes to his own professional credentials. His latest column, A Whole New Ball Game, reaches new heights of misinformation. Here’s a snippet:

Last week, a Microsoft data security guru suggested at a conference that corporate and government users would be wise to come up with automated processes to wipe clean hard drives and reinstall operating systems and applications periodically as a way to deal with malware infestations. What Microsoft is talking about is a utility from SysInternals, a company that makes simply awesome tools.

This is pure horseshit. One surefire indicator that something is rotten in this particular pulpit is that Mark’s … oops, sorry … Bob’s column contains no links. In fact, his columns never link to any external sources of information. Isn’t it remarkable that someone who writes a weekly column for the Internet never links to anyone else? If you want to actually check the facts about something Mark/Bob has written, you have to go dig it out yourself.[*] In this case, the quote is from a presentation at the InfoSec World conference by Mike Danseglio, program manager in the Security Solutions group at Microsoft. The story was originally reported by Ryan Naraine of eWeek. (Read the whole thing here, and see some additional remarks of mine here.)

Did Danseglio really say that corporate and government users should “periodically” wipe and reimage systems? No, not at all. He said that’s the most effective way to deal with a system that has been compromised by a rootkit or an infestation of some advanced spyware programs. And he’s right. When you let someone else take over your operating system, it’s not your PC anymore. You could spend hours or days trying to find and remove all traces of the intruder, but you’d never know for sure whether you were successful.

So, wipe and reimage as a last resort. But the smart, safe strategy that Danseglio recommends is prevention. In fact, if you click to the second page of the eWeek story, you read this conclusion:

According to Danseglio, user education goes a long way to mitigating the threat from social engineering, but in companies where staff turnover is high, he said a company may never recoup that investment.

“The easy way to deal with this is to think about prevention. Preventing an infection is far easier than cleaning up,” he said, urging enterprise administrators to block known bad content using firewalls and proxy filtering and to ensure security software regularly scans for infections.

That’s good advice, and it’s consistent with the “defense in depth” strategy that the Microsoft Security Response Center has been advising for years. But you’d never know that if you read only Cringely, who preaches to an audience that’s eager to sop up anti-Microsoft propaganda, no matter how ill-founded or factually challenged.

And then there’s this:

The crying shame of this whole story is that Microsoft has given up on Windows security. They have no internal expertise to solve this problem among their 60,000-plus employees, and they apparently have no interest in looking outside for help. I know any number of experts who could give Microsoft some very good guidance on what is needed to fix and secure Windows. There are very good developers Microsoft could call upon to help them. But no, their answer is to rebuild your system every few days and start over. Will Vista be any better?

Given up on Windows security? Yeah, I guess Windows XP SP2, Windows Defender, Windows Live OneCare, Microsoft Client Protection, and the many security improvements built into Windows Vista don’t really exist. No internal expertise? That’s ludicrous, as anyone who’s spent even 10 minutes with the Windows team would know. No interest in looking outside for help? As Scoble points out, all you have to do is look at the attendee list of Microsoft’s BlueHat Security Briefings to know that conclusion is not supported by any facts.

Or you could just look at the by-line. If it says Cringely, you know it’s wrong.

Update: Dwight Silverman is skeptical about some unrelated parts of the same Cringely column.

[*] As some commenters point out, a separate page, unmentioned in the original column, includes a link to the eWeek article. I’m a little baffled at the idea that a columnist who writes a weekly column for the web hasn’t learned how to create hyperlinks. It is 2006, after all. But technically, he did provide a link to this article, if you know where to look.

38 Responses to “Robert X. Clueless”

  • mark says:

    By the way, check out http://www.microsoftmonitor.com/archives/014546.html and http://www.microsoftmonitor.com/archives/014294.html for a Jupiter Research’s Microsoft analysts ongoing woes with OneCare.

    OneCare was supposed to be a step in the right direction (if you’re not a partner/now competitor) but it still has a ways to go before it just works.

  • Pony in Here Somewhere says:

    I know it’s been mentioned, but your failure to note that RXC places his links in a separate page — whether by malice or by incompetence — places the whole of this post firmly in the Realm of the Fecal.

    Once again, meme-orandum sends me somewhere I did not wish to go.

  • Ed Bott says:

    There is no indication – none – in RXC’s piece that he has linked to another article on a separate page. A casual visitor like me would never know. Malice? No. Incompetence? On Cringely’s part, perhaps.

    In the year 2006, what do you call someone who writes a weekly column on the web and does not include hyperlinks within the column? Clueless.

    I also note that you ignore the substance of the objection, which is that he completely distorts the article in question. Through malice or incompetence? Does it matter? He’s just wrong.

  • zato says:

    Ed replied:
    “Zato, if you’d like to point to something I’ve written on this site that is objectively anti-Mac and inaccurate, be my guest. Otherwise, you’re just making a cheap ad hominem attack.”

    I pointed it out. The quote from your article directly above what I wrote.
    It is factually incorrect. Robert X is not a preacher. He’s a tech writer with an opinion, just like you. Why do you need to dis the guy?

    You wrote: “an audience that’s eager to sop up anti-Microsoft propaganda”.

    What about the much larger audience of PC users eager to sop up anti-mac propaganda. In any case, the’re still a very small group compared to total users. Yet all over the PC tech internet, all mac users are always religious zealots, being preached to by Jobs or X, etc. Give me a break. Do You really think we’re stupid? That we need these people to give us an opinion? I’m sick of reading this shite. And all the anti-mac crap throughout the tech internet.
    Here’s an example from today-
    from Paul Thurrott (Win Supersite) writing about Boot Camp:

    “I would like to stress one thing, however. Apple’s hardware isn’t perfect. If a typical Windows user is going to go Mac, so to speak, they’re going to need to know that there are trade-offs, because Apple typically chooses style over virtually every other consideration”.
    Right, we Mac users are just like the Sex in the City girls. We like Manolo Blanik shoes too.
    Thurrott’s articles get picked-up by wire services and reprinted all over the country.
    This stuff is not just one mans opinion, it’s intentional anti-mac propaganda.

  • Bruce McFaddden says:

    “Bob Cringley” or whatever his real name is, is SO full of B.S. it’s not even funny. But he’s VERY clever about it, he slathers his fantasy/predictions with just a sprinkling of facts … and the rest is pure B.S.

    He claims to be a Stanford PhD and then says he wasn’t sure if he was or not? That sounds aweful dumb for a guy who is supposedly as smart as Cringley. In any case, Stanford says he was only a teaching assistant.

    And what about Cringley’s “long distance Wi-Fi” lie? He claimed to set up a several mile distant WiFi connection by rigging repeaters in tree’s between his rural home and another home closer to the town where he lives. Nobody before or since has every been able to replicate his stunt, and when confronted about his confabulation he denied it all.

    His years and years of “Apple is in a death spiral” conjecture got extremely tiresome too. He’s clearly jealous as hell of Steve Jobs, or anyone, unlike him, who has managed not to crap out in academia and actually make some realy money with thier intellect.

    It’s hard to pinpoint precisely what it is about Cringley that rings so false (maybe the fact he changed his name?) but I consider him one of the biggest frauds in techno-punditry. His whole game is to confabulate and lie about the present facts, and wrap it all up in a condescending “I know more than you” attitude. Of course many of his predictions turn out to be correct, as the sources he stole them from were correct. But the rest is pure slop, lies, confabulations, fantasy and ego.

  • It’s funny watching people come to the rescue of Cringely. It’s very similar to the way people come to the rescue of George W Bush and Michael Moore. No matter how stupid their comments get, somehow they are still 100% correct all-the-time.

    No, he wasn’t lying, he was paraphrasing.

    So, there wasn’t any WMD, we got Hussein didn’t we?

    We haven’t got bin Laden yet, but we got his #3 at least 15 times.

    Well, if you multiply the percentage of Canadians who own guns by the number of times more people there are in the U.S., then you get the same number right?

    An idiots justification is proof of something.

  • Matthew Parker says:

    It seems simple to me:
    Both Cringely and Dvorak write columns that are an exciting blend of fact, speculation, and sometimes outright BS designed to titilate or enrage the reader or both, and ultimately generate hits.

    It looks as though Ed figured out the formula, which works well, and is now using it to attack Cringley and boost his own hit count.

  • Eddie says:

    I’ve enjoyed Robert X. Cringley’s writing for years. I really liked his pbs special “Triumph of the Nerds” (http://www.pbs.org/nerds/) as well. I know you feel you have some knee-jerk responsibility to attack him because he said something negative about Microsoft, but calm down and let the man speak. He’s only giving his opinion.
    And what’s up with attacking his lack of inline hyperlinks? Have you ever thought that it might be a stylistic choice? I’m sure it sounds impossible to a “Blogger” like you, but he’s a writer first and foremost, and maybe he has an appreciation for clean text. He does provide a link page clearly marked after all.
    I’m sure your desire for hits was fulfilled, but you certaily come off as a bitter IT type to me.

  • Ed Bott says:

    >> He’s only giving his opinion.

    Nice try. I don’t begrudge anyone their right to opinions, but when they’re backed up with distortions and misrepresentations, as this column was, that’s when I object.

    And you win the award for Most Fervent Cringely Apologist with the “maybe he doesn’t do hyperlinks because he has an appreciation for clean text” argument. Priceless!

  • brycer says:

    I agree that it looks like Bott, Orchant, & Scoble are smearing RXC for his Prisoner in Redmond article. Going after him for his most recent Microsoft security column is merely a smoke screen.

    Bott gets really nasty when he uses tactics like implying that the fact that Cringely misses on some of his predictions and uses a pseudonym (as many writers/authors/columnists commonly do) impugns his credibility. And he’s totally off base about Cringley’s links.

  • Ben Fulton says:

    I don’t have a clue about Ed or Mark; but the one thing I really noticed when starting my internal credibility-o-meter is that Cringely doesn’t have a comments link on his article. So I get to read lots of criticism of Ed but none of Cringely. This makes me trust Ed more :)

  • these attacks on cringely are unwarranted. anyone who reads his column regularly understands the concept of speculation. they also understand that he puts his links on a seperate page. as unusual as this is, it has to do with style…not substance.

    as for the specifics of this post, this seems like defensive fanboy talk.

  • moana says:

    He does link to stuff in his articles — its just that the links are put on another – separate – page..

  • Tom Sproule says:

    Thank you for pointing it out. It makes a lot of sense and helps.

    It sounds like he is just another average reporter; making shit up as they go along.

  • jake says:

    Journalist that have to attack another journalist are cheap. Instead of directly pointing him out you should have wrote your own article concerning the same topic. I am sorry but you have lost my respect for what you.

    It is unfortunate that you have resorted to childish finger pointing, not to mention name calling. I hope you dont write that type of language in your books.

    For those of you who apparently have allowed Ed to make up your mind for you, try reading his articles before you pass judgement. Taking Ed’s word is just as bad as someone who clames “It sounds like he is just another average reporter; making shit up as they go along.”