Byron Acohido of USA Today has an EXCLUSIVE!!!!! poll from the makers of the free AVAST antivirus software.
If true, it suggests that American consumers are tepid about Windows 8.
Most Windows users in the U.S. know about Windows 8 but few have immediate plans to upgrade to Microsoft’s newest operating system.
What’s more, about one-third of Windows 7, Windows Vista and Windows XP users who are ready to buy a new personal computer say they intend to switch to an Apple product.
Oh my, I’m sure they’re wringing their hands in Redmond.
On Oct. 25, the day before Windows 8 officially went on sale, Avast polled 1.6 million users of its PC anti-virus product, and got 350,000 responses, including 135,329 from U.S. Windows users.
That’s a huge sample. Of people who have deliberately chosen a free antivirus program. In other words, cheapskates.
Anyway, here’s the rest of the story.
On November 5, AVAST published another poll:
A survey of over 100,000 users of avast! Free Antivirus in the U.S. and its territories predicts [Mitt] Romney as the winner of the U.S. Presidency. …
According to AVAST’s survey, 48.9% of users who are registered voters said they will definitely vote for Romney, compared to 46.1% who will vote for Obama. Interpreted by electoral votes, it gives 290 to Romney and 230 to Obama.
So, in other words, wrong.
Kudos to AVAST to getting USA Today to report this poll seriously. The company is actually far more modest about its methodology. Here’s what they said in the press release for their Presidential poll.
“Our reasons for doing the survey weren’t political in nature,” said Vince Steckler, AVAST Software CEO. “We usually use our surveys as an instrument for improving our software and services, but we wanted to see how quickly we’d be able to obtain an extremely large, targeted sample of public opinion.”
And they also offer a disclaimer:
Various factors should be considered. For example, as all those that AVAST polled were users of the firm’s free software in the U.S., there could be economic correlations. Or, the general demographics of avast! users could skew results one way or another.
PS: If you do the math, it’s far less frightening. Here:
Avast’s poll of U.S. Windows users found 16% planned to purchase a new computer. While 68% indicated they would get one of the new Windows 8 models, 30% planned to buy an Apple iPad touch tablet, and 12%, an Apple Macintosh computer.
Hmmm, there’s a wee problem right out of the gate. 68% + 30% + 12% = 110%, which is probably indicative of voter fraud or something.
But anyway… Get out your calculators. The real numbers, if true (a shaky proposition), show that fewer than 5% of AVAST customers (30% of 16%) plan to buy an iPad to go with their PC. And 1.9% (12% of 16%) plan to switch to a Mac.
Meanwhile, close to 11% (68% of 16%) plan to buy a new Windows 8 PC, and 84% are going to stick with their current Windows PC.
No wonder the only time I ever read USA Today is when I get it free at a hotel.