The insanely popular Harry Potter books are about to be released, finally, in digital formats.
[T]he e-books will be DRM free: DRM will only be applied once they are pushed through to a Kindle, or Nook device, or loaned to library users via the OverDrive system – but customers will also be able to download a basic DRM-free ePub version. Readers will be able to securely "push" the digital books to up to eight devices concurrently. That’s pretty flexible and shows that the Pottermore folk want to digital reading experience to be as seamless as the print example.
[Pottermore CEO Charlie Redmayne said]: "Harry Potter books are already pirated extensively: my view is that the one thing we [should] learn from the music industry, is that one of the best ways of fighting back against piracy is making content available to consumers at a platform they want to purchase it on, and at a price they are willing to pay, and if you do that most people will instinctively want to buy it."
The company also has done “groundbreaking deals” with Sony, Google, Amazon, and Barnes & Noble. Amazon’s official announcement has details:
Customers will find it easy to search and find books in the Harry Potter series in the Kindle Store. They can visit the detail pages for the books and will be directed to the Pottermore Shop where they will have the option to purchase the titles and seamlessly push them to their Kindle Library, and to every Kindle device and Kindle app a customer has.
The only company that refuses to budge is Apple. What a surprise.