Last week, TheStreet.com ran a story about a possible deal involving Apple and an Israeli startup. The story has since been heavily edited. Here’s how it originally appeared:
Apple is in talks to buy a flash storage company for mobile products called Anobit Technologies for $400 million to $500 million, Israeli newspaper Calcalist reports.
If a deal were to materialize, it would be Apple’s biggest company acquisition since bringing legendary founder Steve Jobs back to the company by buying NeXT Computers in 1996. For a company that’s relied on inventing and growing internal products to win consumer loyalty, a flash-focused deal could potentially solve an oft cited bother of Apple’s popular iPhone and iPad products – their inability to handle Adobe’s Flash program that allows Web users to view applications, pictures and video.
You see the problem? The author mixes up flash memory—the silicon chips that go into digital cameras, phones, and computing devices like the iPad—with Adobe’s Flash software, which plays back media files on a variety of platforms, including Windows and the Mac.
The story was quickly edited, with the egregious errors removed and this explanatory note added:
Story updated to reflect difference between flash memory hardware and flash software.
Ah, but the original lives on, thanks to this screen capture.
The worst part? The author of that story has an impressive journalistic background, including a master’s degree in business and economic journalism from the Columbia University Graduate School of Journalism. (Columbia should ask for its return.)
But here’s the best part:
Prior to moving into journalism, Antoine worked as an analyst in the fixed-income operations of Lehman Brothers and Barclays Capital.
Yeah, Lehman Brothers. The largest bankruptcy filing in U.S. history. At dead center in the great banking collapse of 2008.
It’s bad enough that clowns like this destroyed the economy. Now they’re messing with my profession?