An interesting story in the Wall Street Journal today, citing comScore statistics on who’s hot and who’s not in webmail:
As mail traffic at Yahoo has dropped an average of 11% in 2010 versus last year, the fall in its overall U.S. traffic has averaged 8%. Yahoo Mail remains top in total email page views in the U.S., but Microsoft‘s Hotmail and Google’s Gmail are grabbing share. Internationally, Hotmail has the most page views, and is building its lead according to comScore.
In my experience, power users tend to scoff at any webmail service other than Gmail. And some people (myself included) have multiple e-mail accounts but access them through a desktop client. Hotmail’s age and its onetime reputation as a haven for spammers make it hard to get techies to look closely at it. That’s too bad, because the new Windows Live Hotmail service is downright impressive, with a slick, fast interface and some new features that do a very good job of sweeping away clutter. Gmail is making some impressive innovations as well, especially with its Priority Inbox feature, which tries to bubble important messages to the top of your inbox and push routine mail lower down on the stack. It’s an old idea, one that has been available for Outlook users with the ClearContext add-in, but it seems to be well implemented.
Given the impressive advances in both Windows Live Hotmail and Gmail, I’m skeptical that Yahoo can actually make much of a dent.
Any Yahoo Mail users out there have a contrary opinion? Why do you continue to use that service in preference to others?