MSN/Windows Live/Bing’s share has grown from 9.0% to 13.6% (a delta increase of 4.6% or a relative increase of 51%) while Yahoo!’s share has fallen from 17.1% to 14.3% (a delta drop of 2.8% or a relative drop of 17%). Consequently, over the last year Yahoo!’s delta lead over MSN/Windows Live/Bing has been reduced from 7.1% to only 0.7%.
A relative increase of 51%? That’s a very impressive uptick, although making that sort of gain is a lot easier when your initial share starts in the single digits, percentage-wise.
The statistic I found more startling, though, was this one:
The number of searches conducted in the U.S. over the last year has decreased by 16% from 10.5 billion in July 2009 to 8.8 billion in July 2010. MSN/Windows Live/Bing was the only one of the top three engines to have experienced an increase in search volume – a 28% increase from 0.9 billion to 1.2 billion.
Are you using search engines less than in the past? What’s your favorite starting point for search these days?
Adding … I’m still not sure what this means, exactly. Probably a combination of factors: Search is getting much better at some things, so you’re more likely to find the right answer to some types of questions in a single try. Google in particular is also getting worse at some types of searches, especially those related to trending topics and pop culture, where results pages are loaded with spam and useless junk. I’ve learned not to even bother for those types of searches.
Facebook and Twitter are no doubt handling some tasks that used to be done via search. And I frequently do the same things several commenters have noted, starting at Wikipedia if I’m confident that’s going to give me the best, cleanest result.
Maybe, collectively, we’ve all gotten 16% smarter at search?