Now I know what some of the Appleheadish types will say. C’mon it’s Steve Jobs. He’s a marketing genius. If anyone can do it Apple can do it. Apple is so damn cool it makes me want to melt down in a puddle of tears as I weep translucently at how amazingly magical their ultra hip marketing department can name things. How nobody cares about HDTV and how people will accept inferior sound quality over at iTunes, so why not with movies.
As we like to say in the reality-based community, read the whole thing. And chuckle.
… Oh, OK. I can’t resist quoting the punch line: “Yes, idiots overpay for things. Yes, there are a lot of idiots out there and yes Steve Jobs may be able to use the Obi Wan Kenobi trick voice with some, but I predict this thing [the iTV] will flop hard.”