Dwight Silverman links to an excellent post today by Claus Valca, who explains why it takes 4.5 hours to make a new PC usable. Part of the burden is updating drivers, part is installing third-party security software, but at least an hour of it is cleaning up bundled software that comes preinstalled on new consumer PCs, with users having no choice over whether to get this stuff. Dwight adds:
During a meeting with some Dell executives at CES, I asked Sam Burd about why his company loads so much junkware on its PCs. He said Dell is just trying to give people some of the software they need to get started right away.
The makers of the bundled software pay cash to Dell for every copy of junkware installed on a new PC. (Hmm, where else have I seen that business model?) Pretending that this is some sort of noble customer service is a flat-out lie.
Update: And to be fair to Dwight, who is a bulldog reporter in the best sense of the word, I know that he would have liked to ask a follow-up question about who pays for junkware installations, but the press conference format didn’t allow it. Hope he gets a chance to ask those questions the next time he gets a one-on-one with some Dell execs.